In copywriting, Fascinations are the smallest building block.
Fascinations are simply what capture the reader’s attention.
It is a short line that combines desire with intrigue to create a potent effect in the reader’s mind.
Fascinations are what make the reader rabid to read the rest of the work.
A fascination has 2 main elements:
An implied opportunity or threat
Specific details that make the reader ready to take action
When done correctly,
Your avatar should not be able to ignore the fascination and feel a strong compulsion to continue reading.
Here are some formulas to create a fascination:
How to ….
What Never …..
Warning …….
Later on this journey we’re going to take a deep look to these formulas.
Make sure your friends join us on this journey:
Warm regards,
Mehdi